The first time: A TV Guide advertisement from 1965 announcing the upcoming Charlie Brown special, “presented … by the people in your town who bottle Coca-Cola.” [source] A Charlie Brown Christmas, the holiday special to end all holiday specials, needed a little encouragement from the Madison Avenue advertising world in 1965 to spring into existence.… Read More
Tag: CBS
The first time: A TV Guide advertisement from 1965 announcing the upcoming Charlie Brown special, “presented … by the people in your town who bottle Coca-Cola.” [source] A Charlie Brown Christmas, the holiday special to end all holiday specials, needed a little encouragement from the Madison Avenue advertising world in 1965 to spring into existence.… Read More
Above: The CBS news broadcast was sponsored by Philco, an early radio and television manufacturer. In the photos of the ABC newsroom below, you’ll notice they are also sponsored by a television manufacturer, Admiral. The candidates are now at our mercy. Election Day comes in two phases. The first is in the hands of the… Read More